Okay this is big news. Universal Music has stated they will sell music without digital rights management (DRM). Being the largest distributor of music, this has to have some implications on the music industry.
DRM is used to curb online piracy also known as bootlegging.
Universal has a deep roster including 50 cent, Black Eyed Peas, and they distribute the legendary Def Jam record label.
The move comes as a way to test factors such as price sensitivity, piracy, and consumer demand.
I think that this will raise prices in the short term for online retailers because the slack has to be adjusted for due to more people being able download music without being stopped by DRM.
This is one story to keep watching.
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