What Rap Artists Don't Know About Marketing Can Kill Them!

So you think you know about running a successful business and you figure that since you can rap, it would be easy for you to start and operate a record label. You get some instrumentals from some producers and you hit the studio to record some of your best work.

You have 5000 CDs pressed up and your artwork is killer so you figure you're ready to "do it big". You tell a few people about your CD and maybe someone in your family buys a couple to pass out to their friends.

Then something weird happens...

You expect people to come beat a path to your door but it doesn't happen. The CDs begin to collect dust over in the corner of the garage. The people who you thought were going to buy because they told you they would, never showed up.

Now you're depressed and feeling like the music business is a joke. You blame all of your woes on the industry because you haven't blown up yet. This is a familiar senario for many Hiphop artists. "What went wrong?", you ask yourself. Here is the answer to that question:

Most rap artist fail because of one main thing: the lack of a solid marketing plan. I would even say that most artist don't even have a business plan because if they had a business plan, they would have a marketing plan.

Marketing is not hard. It is a science. It is measurable and it is do-able. It is a key ingredient to success in any business. As a matter of fact, all business are two businesses in one. Huh? What do you mean Mello?

All businesses are in the business of providing their products or services to their target market. However all businesses must market their product or service and that is a business all to itself. Marketing begins with identifying your target market. These are the people who are most likely to buy your music. You do this by researching your market with such things as surveys.

What type of music do they like? How old are they typically? How much money do they earn? What type of clothes do they wear? W hat kinds of food do they eat? Where they hang out? What was the last Hiphop album they bought? etc.

Once you've got this information then you are ahead of most artist and you are more likely to succeed. I will be giving out more music marketing information like this because I was once in the position where I didn't know what to do concerning getting my music out to my fans. Today, technology has changed the music business and the way we gather information is much easier than it was when I first took rapping serious.

So if nothing else, please learn who your target market is because I want to reduce the learning curve most artist have when they decide to pursue music as a career.

Let's Make It Happen!!!

Mello Melanin, The Hot Instrumentalist
mello@free-hot-rap.com

Download Free Hot Rap Instrumentals, Hiphop Instrumentals, and R&B Instrumentals right now at www.Free-Hot-Rap.com!

P.S. Check out my main man, legendary Hiphop artist, Jax and his Hot new album "Sharper Images" at http://www.seriousknockent.com/.

"Sharper Images" by Jax

Free The Jena 6!!!