I had the opportunity to have a conversation with one of my newsletter subscribers who was frustrated with several things concerning getting the 7 free Rap, Hiphop, and R&B instrumentals that I offer to visitors that come to my site.
He wasn't happy for several reasons:
1) He was upset because he felt he shouldn't have to give up his name and email address to take advantage of the 7 free instrumentals offer.
2) He also was frustrated that he couldn't download the beats from an attachment to the email that I sent to him that contained the link to the free instrumentals.
He got so frustrated that he eventually unsubscribed. Although he did leave from my list of people, he taught me a very good lesson.
This is golden information for people who understand marketing. I understood his complaints 100% although I don't agree with them all. But what I THINK doesn't matter when it comes to marketing because marketing is about building relationships and cold hard numbers.
Here's what I think about his experience:
1) I understand that the subscriber wanted to download the entire full-lengh beats directly from http://www.free-hot-rap.com/. However, there are 30 other free sample beats on the page that he could download and listen to for free right there on the spot.
I'll be honest, one reason I send the beats to my subscribers by email is so that I can keep up with who, when, and where they are heard. Thats is a part of the marketing research for my business. I like to keep my brand in front of my subscribers eyeballs so I send the free instrumentals over the course of a few days. This is real talk.
Another reason is that it simply keeps down confusion in the long run. We value our work and we want to keep our subscribers around a long time so that means finding good quality subscribers. A good quality subscriber really wants what you have or they wouldn't have taken the time to give you an name and email and they sure would not confirm that they wanted the free downloads.
The last reason is that the subscriber is ALWAYS in control. They have the option of opting out whenever they chose.
2) Not being able to click on a link in the email as an attatchment is a big red flag. The more technical savvy have no problem downloading the link but. Anyone who receives the email should have the option to be able to download the beats as an attachment.
This is the complaint that rang out the most. Why? Because if one person is having this problem, then how many more are having it and not saying anything?
So my response as a marketer is make it totally easy to download the beats when they come into the subscribers email inbox.
The lesson: listen to your customers. They will let you know what they want, then you should find a way to give it to them. Peace...
Let's make it happen!!!
Mello Melanin, The Hot Instrumentalist
Download 7 Free Hot Rap, Hiphop, and R&B Instrumentals Right Now at http://www.free-hot-rap.com/
P.S. Check out my main man, legendary Hiphop artist, Jax and his Hot new album "Sharper Images" at http://www.seriousknockent.com/.
"Sharper Images" by Jax
Free The Jena 6!!!
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